National Readership Survey Hires Finch

In the UK, The National Readership Survey (NRS) has appointed media consultant Alison Finch as Director of Client & Insight, to oversee client relationships for its NRS PADD service, which combines print data collected by Ipsos Mori with web site readership figures from UKOM/Nielsen.

NRS provides audience research for more than 250 British newspapers and magazines, through a continuous survey with a sample of 36,000 interviews a year with adults aged 15+. Interviews are conducted in respondents' homes, where they are asked about their readership of a list of newspapers, newspaper supplements and magazines, as well as information about themselves.

Its NRS PADD service was launched last week to include web site and print readership figures for all major UK newspapers and consumer magazines, along with data from more than 400 web sites. Additionally, the service provides weekly and daily reach for sites, including page views and dwell time.

Finch (pictured) joins from Bauer Radio London (formerly Emap Radio), where as Commercial and Operations Director, she led a team of 50 across direct sales, digital, creative solutions, and commercial programming. Prior to this, she was Commercial Director at radio stations Magic and Kiss, and Head of Commercial Marketing at GCap (formerly Capital Radio). Earlier in her career, she worked for Express Newspapers.

She takes up her new position in November, reporting to CEO Mike Ironside who comments: 'Alison will add enormously to our stakeholder liaison and service and will certainly drive the business forward over the next few exciting years as we develop the survey further into the digital arena.'

Web site: www.nrs.co.uk .