Tesco Offers Consumers Access to Own Data

UK-based supermarket giant Tesco is planning a new Clubcard scheme which will provide consumers with products and games offering 'simple, useful, and fun' personalised access to their own shopping data.

Developed with input from Tesco IT and loyalty card data specialist dunnhumby, the new 'Clubcard Play' initiative will study how games can generate new opportunities for brand owners to engage with customers, while at the same time creating new marketing opportunities for Tesco.

A spokesperson commented: 'At Tesco, we are always looking for new ways to engage with our customers and reward their loyalty. Exploring how to provide customers with a fun way to access their own data is part of that development work, and it's something we've been thinking about for some time.'

The new initiative is not connected with the government's Midata project, which aims to give consumers access to their personal data so that they can gain insights into their own behaviour and make more informed choices about products and services.

Web site: www.tesco.com .