Ebuzzing Launches Social Media Video Measure

European-based ad platform provider Ebuzzing has launched a dashboard service to measure the reach, impact and sentiment of social media video campaigns.

With offices in the UK, France, Spain, Germany, Switzerland, Luxembourg and Italy, Ebuzzing offers access to a network of online publishers including more than 40,000 blogs, social networks, social games, mobile apps and Facebook, and says it analyses more than two million data points in five European countries daily.

The new dashboard measures the performance of social media campaigns in terms of bought and earned media, comments or share, in real-time, and presents these in a live format. Additionally, it offers a view on whether viewer comments on a campaign were positive, negative, neutral or ambivalent, along with analysis of comments on sponsored posts.

Rebecca Mahony (pictured), VP of Global Marketing, comments: 'Providing a whole host of tools and new metrics from tonality of response to introducing measures like Opportunity To See, the Ebuzzing dashboard not only offers invaluable ROI to brands, but finds a way to tangibly measure the impact of a campaign beyond the basic click. Through tight measurement and analysis of where and how social video is resonating on the social web, this tool can provide rich insight to inform future campaigns.'

Web site: www.ebuzzing.co.uk .