Ipsos Extends Hispanic Insight with Fusiona

Ipsos has launched a qualitative practice called Fusiona within its Ipsos UU business, promising to help clients connect with Hispanic consumers at a 'deeper level'.

Ipsos' Public Affairs division opened The Hispanic Research Center in 2009 to provide clients with options to conduct surveys among Hispanics. and help with publicising the results. Prior to this, it had launched two omnibus services - the Ipsos US Hispanic Telephone Express and the Ipsos US Hispanic Online Express.

Ipsos UU (Understanding Unlimited) has now set up Fusiona to tap into its team's knowledge about both the general market and Hispanic consumers and culture, and identify synergies between the two.

Kelly Tackett (pictured), VP at Ipsos UU, comments: 'Hispanic research no longer can exist in a silo. Instead, a deep understanding of this important segment is an essential component in the overall marketing plan. Fusiona delivers the insights clients need from this key demographic, linking them to the larger business context.'

Web site: www.ipsos.com .