Former Clear and Unilever Execs Find 'Antedote'

In San Francisco, Adam French and Anne Lacey - who previously worked at M&C Saatchi-owned brand consultancy Clear - have joined forces with former Unilever insights leader Dr Nick Anderson to launch an innovation and insight company called Antedote.

Their new firm uses an online community at www.antedote.net to enable ongoing dialogue between consumers, experts, brand and R&D teams, and kick-start ideas for products, packaging, communication and design.

The company has already released apps on both Android and iOS to uncover insight and create ideas wherever consumers are, and is currently running a number of global innovation and insight projects. Antedote has also set up partnerships across Europe, Asia and South America to enable the team to deliver global projects through a network of researchers, innovation consultants and designers, as well as specialists such as statisticians and semioticians.

Anderson, who leads the development of psychological frameworks and approaches for the online platform, says the firm conducts 'game changing research' by using and applying 'the three fundamental levers of research ' method or approach, tools and techniques, and analysis.'

Web site: www.antedote.com .