Vision Critical Adds Nielsen Execs to Media Arm

Panel and research technology specialist Vision Critical has ramped up its newly formed Media and Entertainment arm with the appointment of former Nielsen execs Aaron Paquette as Executive Vice President of TV & Film and Gateley Meeker as Vice President of TV.

Based in Los Angeles, the pair join Bruce Friend, who recently left Ipsos OTX MediaCT to run the division.

Paquette joins with more than sixteen years' experience in television research, having most recently served as SVP of Client Services at Nielsen Entertainment TV. Prior to this, he oversaw the TV practice at OTX, where he was involved in program and creative testing.

At Nielsen Entertainment TV, Meeker managed all aspects of custom research projects for a wide variety of television and media clients, gaining experience across a range of qual and quant methodologies such as programming and ad testing, evaluation of brand health and equity, concept and demand testing, and market segmentation.

Friend comments: 'Vision Critical has an extremely strong clientele of global media and entertainment brands already using its market leading research technology. I'm excited about building on that success and expanding the division's experience with some of the industry's best minds.'

Web site: www.visioncritical.com .