Aldata Rolls Out Shopper Insight Suite

Retail optimization firm Aldata has launched the 'Omni-Shopper' suite, which pulls together shopper interaction data from a range of channels and uses it to drive product marketing and supply.

Aldata's insights software offers retailers analysis of key indicators such as consumer behavior, supplier performance, inventory levels and product performance.

At the core of the new suite is the Aldata Omni-Shopper Register, which records and stores 'every data point' of a shopper's retail interactions across 'all channels'. It also includes an in-store resource to enable retailers to promote to shoppers while they're shopping; a merchandising tool which integrates 'omni-channel' analysis into the category and merchandising mix; and a fulfilment service which provides real-time availability, replenishment and order information.

Allan Davies (pictured), CMO, Aldata, comments: 'By providing a single view of all shopper behavior in one solution set, the Aldata Omni-Shopper Suite provides retailers and FMCG manufacturers with unique opportunities to better understand, promote, and fulfill their shoppers' needs, and meet changing expectations in real-time.'

Headquartered in Helsinki and with offices across Europe, the US, and Asia, Aldata is online at www.aldata.com .