SumAll Raises $6m for Small Business Analytics Tool

In the US, e-commerce analytics provider SumAll has raised $6m in Series A funding, which it will use to add new features and data streams to its platform, while doubling staff numbers during the next year.

Launched last year, Manhattan-based SumAll offers an analytics tool to enable small and medium sized businesses to track activity on their Facebook fan pages and Twitter accounts, against web traffic and revenue, in order to uncover the return on social media marketing. Its real-time dashboard then integrates analysis of Facebook, Twitter, Google Analytics, eBay, PayPal and other sites into one interactive chart, which users can view through a web browser, tablet or mobile phone.

The latest funds come from existing investors Battery Ventures and Wellington Partners, through which SumAll previously raised $1.5m in seed financing. As part of the deal, SumAll has agreed to donate $500k to good causes managed by its own charity, the SumAll Foundation, which owns a 10% stake in the company.

CEO and founder Dane Atkinson (pictured) comments: 'Our customers dig what we've been doing so far and they want to see more of their data in the same place.'

Web site: www.sumall.com .