Cint Expands Access to Healthcare Professionals

Panel exchange operator Cint has partnered with Delta Marketing Dynamics (DMD) and extended its existing collaboration with ImpactRx, in order to expand its access to the opinions of US healthcare professionals.

The DMD survey panel comprises more than 5,000 individuals working in retail pharmacies, including primary pharmacy managers and senior level staff, along with 1,300 acute-care pharmacists working in hospitals; while the ImpactRx panel consists of a cross section of more than 100,000 medical professionals with particular specialities in primary care and general medicine.

In addition, the partnerships will provide access to other professionals who assist with the overall management of a patient's healthcare, including nurse practitioners, nurses, office managers and technicians.

Cint CEO Bo Mattsson comments: 'These new partnerships with DMD and ImpactRx mean specific groups of experts can be targeted entirely online and, therefore, they are able to provide their responses and opinions within a timeframe that suits them. Through our open platform, Cint OpinionHUB, researchers can connect directly with these individuals, deploying a survey to a highly targeted demographic.'

Web site: www.cint.com .