QuBit Secures $7.5m for Web Behaviour Tools

In the UK, web behaviour analytics specialist QuBit has secured $7.5m in Series A funding to help market its new SaaS platform, while further developing its OpenTag tool. The firm will also use the funds to help build its presence in the US and across Europe.

Launched in 2010 by four former Google product, engineering and marketing execs, London-based QuBit combines CRM (customer relationship management) with web analytics. Using machine learning, the firm analyses data for behavioural traits to help clients understand who their customers are and target them with personalised approaches.

The firm specialises in helping clients make sense of their large data sets across a range of issues such as web site optimisation, marketing efficiency and competitor assessment, while also conducting quant and qual web research projects using primary and secondary data sources. In addition, QuBit provides access to a Usability Lab.

The new funding round has been led by Balderton Capital, whose General Partner Bernard Liautaud joins QuBit's Board.

Graham Cooke, CEO of QuiBit, comments: 'Our technology is about driving web site efficiency, at a time when buyers are shopping around more, traffic is getting more expensive, and purchase cycles are becoming longer. To get the backing of an organisation like Balderton is a strong validation of our business and our technology.'

Web site: www.qubitproducts.com .