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Sherman Joins Sample Specialist
In the US SoapBoxSample, the new sampling division of Interviewing Service of America (ISA), has hired Bonnie Sherman as Director, Marketing & Community Development.
Data collection specialist ISA launched the new company in October. In addition to the proprietary panel MySoapBox, the new firm offers routing techniques, social media and live sample. Panel members are recruited from a wide range of sources from word of mouth and print to mobile and social media.
Sherman was previously SVP, Custom Panel Development, at Decipher, Inc., and before that worked as an SVP at Ipsos Interactive Services, managing the global group's online panel business in North America. She holds a Ph.D. in Social Psychology from Princeton University. In her new role, she will be responsible for marketing the firm and its products and for developing the community to offer the consumer 'a customized approach to the community experience'.
SoapBoxSample head Jacqueline Rosales comments: 'In today's diverse society, market researchers must be responsive to the needs and preferences of different market segments to ensure high-quality, representative results for clients. We are excited to have Bonnie join us to focus on the ever-changing needs of our respondents and support our forward-thinking delivery of the most expansive online audience to our clients.'
Web site: www.soapboxsample.com .
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