Pharma Researcher Serluco Joins DK Pierce

Specialized healthcare and reimbursement consulting firm DK Pierce & Associates has appointed Janet T. Serluco, formerly of ICORE Healthcare, as Senior Consultant, Managed Markets.

She brings more than 25 years of experience in strategic marketing, including marketing research, brand management and managed markets access/reimbursement. At ICORE - part of Magellan Health - she was Director of Specialty Injectables Market Research. Prior to this she worked at companies including National Analysts, Rhone-Poulenc Rorer Pharmaceuticals (now Sanofi-Aventis), Barton & Pittinos and Core Marketing Associates. She holds a B.A. Hons in Psychology from Temple University and an M.S. in Program Evaluation and Applied Social Research from Drexel University; and is currently a graduate-level Adjunct Professor of Marketing Research and Marketing Management at Webster University in Orlando, FL.

Company President Denise K. Pierce comments: 'Janet's background with physician-administered, self-injectable and oral drugs and biologics - especially in oncology - is outstanding... We are excited about the breadth and depth of Janet's expertise and how she will enhance our strength and reputation in strategic reimbursement consulting services.'

The firm, which has expertise in the clinical and economic implications of oncology patient care, physician-administered drugs and biologics, and novel delivery systems, is online at www.dkpierce.net .