Alliance for Web Analytics Demystified and Webtrends

Online measurement firms Web Analytics Demystified and Webtrends have paired up to promote the latter's digital intelligence solution, Webtrends Streams, across North America.

Launched last month, WebTrends Streams collects data across web sites, mobile and social media channels to provide what the firm calls an 'as-it-happens' view of a company's online business. Organizations can use this to segment and target their business efforts and improve engagement with customers while they visit a site.

Driven by a real-time big data exploration tool called Streams Lab, the solution enables marketers to segment events and customer attributes into any number of live streams, which can then be enriched with other data streams and combined with testing, targeting and personalization solutions.

Web Analytics Demystified says the partnership will enable it to increase customer conversions, improve the engagement of internal employees and customers, identify site-related performance issues, and drive internal and external actions. Founder Eric T. Peterson (pictured) comments: 'Webtrends Streams gives us and our clients the ability to measure, report and act upon any connected interaction that occurs anywhere, anytime, on any platform or device. It is a truly game-changing technology that empowers companies to propel their digital marketing strategies forward and stay far ahead of the competition.'

Web sites: www.webanalyticsdemystified.com and www.webtrends.com .