Yesmail Upgrades Market Intelligence Tool

US-based e-mail marketing specialist Yesmail Interactive has launched an enhanced version of its Market Intelligence tool, to enable the collection of data from e-mail, Facebook, Twitter, YouTube and Google+, as well as display ad networks, and the web in general.

Owned by Infogroup, the firm develops technology to help clients identify and understand their customers. With the latest release, it now provides screen captures of competitors' main web site pages and tracks how their featured content changes over time. It also provides data on competitors' display ads, and engagement metrics for additional measurement of the reach and success of competitors' campaigns.

President Mike Fisher (pictured) claims: 'With the introduction of enhanced e-mail engagement metrics, display ad data and website snapshots, Yesmail Market Intelligence is the only truly multichannel intelligence tool on the market. The ability to track, monitor and analyze all competitors' and partners' digital initiatives from a single platform is unparalleled.'

Web sites: www.yesmail.com and www.infogroup.com .