Purple Becomes Kelton's UK Partner

London-based Purple Market Research has announced a partnership with US consumer insights specialist Kelton, as part of the latter's Global Group alliance of international partner firms.

Kelton, which offers a range of research techniques from offices in Los Angeles and New York, set up the alliance recently with the aim of expanding its reach and client support across the globe.

Research and strategic insight consultancy Purple is the first of these partner firms and Kelton founder and CEO Tom Bernthal says the London-based agency's integrated consumer research approach and problem solving capabilities are a 'natural fit' for his firm.

Founded ten years ago by Stephen Bairfelt and Trevor Wilkinson, Purple works with a wide range of domestic, European and global corporations and has a particular specialism in market analysis and in-depth customer understanding and feedback.

The firms say the combined forces of Purple's international experience with Kelton's research gathering methodologies and storytelling deliverables will provide a 'powerful option' for brands across the globe. Bairfelt adds: 'Our shared knowledge will support Kelton's and our ongoing commitment to provide fresh, innovative insights and solutions to our clients.'

Web sites: www.keltonglobal.com and www.purplemr.co.uk .