Sailthru Secures $19m for 'Smart Data' Tool

New York-based technology firm Sailthru has raised $19m in Series B funding, with which to increase its headcount and infrastructure, while further rolling out its automated big data analytics tool, Smart Data.

Founded in 2008 by Neil Capel and Ian White, Sailthru specializes in solutions for digital brand experience and communications. Smart Data has been developed to generate personalized communications across all digital channels, and offers businesses the means to understand, predict, and engage each consumer on an individual level in real-time.

The latest funding has been led by venture capital company Benchmark, with support from other investors and capital venture firms including RRE, DFJ Gotham, and AOL Ventures. The investment adds to $1m in seed funding secured in 2010 and $8m in Series A funding the following year.

Capel comments: 'This investment from Benchmark allows us to make a huge strategic play by focusing the core of our business model on Smart Data. We are using this investment to strengthen our world-class teams across the board, from product development to account management and marketing, allowing our team to devote the proper resources to scale our business and create stronger partnerships with our existing clients.'

Sailthru recently opened a west coast office in San Francisco, and plans to expand to Europe in the second quarter of this year.

Web site: www.sailthru.com .