Former Nielsen Statistician Launches Hajnalytics

In Belgium, former Nielsen statistician Istvan Hajnal has launched his own market research and big data analytics consultancy, Hajnalytics.

The new company aims to help clients fully use their existing data, procure new data, and interpret the results of analyses.

Commenting on the launch, Hajnal (pictured) says: 'Lately, a lot has been said about the role of big data in market research. I believe that this role is often misunderstood, but at the same time, there is an opportunity for market research professionals, especially the data savvy ones, to apply their talents in the field of big data analytics.'

Most recently, Hajnal served as Director Research and Development at online research agency iVOX. Prior to this, he worked at Nielsen for more than ten years, latterly as VP of the Global Statistics Training COE, where he co-ordinated all training efforts for the statistics departments across areas such as retail measurement, consumer panels, media, online, mobile and print. Before this, he was Head of Statistics Northern Europe for Nielsen, overseeing statistical operations in Benelux, Ireland, the UK and Scandinavia.

Web site: www.hajnalytics.be .