Euclid Raises $17.3m for Shopper Analytics Tools

Shopper analytics specialist Euclid has closed a $17.3m round of financing, which it will use to further service its growing customer base.

Launched in 2010 by the execs behind Urchin (the firm later sold to Google which became Google Analytics), Euclid delivers shopper insights to bricks-and-mortar retailers, and describes itself as 'Google Analytics for offline retail'. The firm sets up a sensor in a store to detect the Wi-Fi on potential customers' phones, and goes on to measure consumers' engagement rates, visit duration and visit frequency, to help retailers optimize store performance.

Last month, the company introduced Euclid Zero, an off-line shopper analytics package which does not require users to install hardware but operates with existing wireless infrastructure.

CEO Will Smith (pictured) comments: 'Great retail experiences don't happen by accident. They require a deep understanding of what's happening inside your stores. Euclid's real-world insights reveal the most effective ways to attract and engage your shoppers.'

The firm's new funding round has been led by Benchmark Capital with participation from NEA, Harrison Metal, and Novel TMT Ventures.

Web site: www.euclidanalytics.com .