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comScore Wins NRS PADD Contract
The UK's National Readership Survey (NRS) has awarded comScore the online audience measurement contract for its print and digital data product NRS PADD.
 NRS provides audience research for more than 250 British newspapers and magazines, through a continuous survey with a sample of 36,000 interviews a year. The PADD service was launched last September and includes web site and print readership figures for all major UK newspapers and consumer magazines, along with data from more than 400 other web sites.
In January 2013 UKOM - the UK Online Measurement Company - changed its supplier of data from Nielsen to comScore, and in support of this decision, the Board of NRS also approved a move to comScore.
NRS print readership estimates will continue to be collected by Ipsos MORI, while RSMB will remain responsible for the fusion of the two data sources.
Mike Ironside (pictured), CEO of NRS, comments: 'It's very important for us to respond quickly to our clients' requirements and the ever changing nature of digital measurement. The appointment of comScore is a perfect example of this scenario. We're looking forward to working with comScore to produce reports that continue to be the benchmark for digital audience measurement across the newspaper and magazine industry.'
comScore will roll out the first wave of data on 20th March. Due to the different panels used for data capture, the new NRS PADD reports using UKOM/comScore data will not be comparable with the three initial data reports, based on UKOM/Nielsen data.
Web site: www.nrs.co.uk .
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