Ipsos Partners with Mums' Club Bounty

Ipsos Marketing has announced a strategic partnership with Bounty, the UK's largest parenting club. The deal gives Ipsos clients access to Bounty's 37,000 strong Word of Mum Panel, comprising mums-to-be, new mums and those with pre-school age children.

Bounty is the UK's largest free-to join parenting club with more than 2.5 million members, founded in 1959 by ad executive Bill Hopewell-Smith. Its opt-in panel was established in 2001 and is refreshed from the 38,000 newly confirmed expectant mums who join Bounty every month.

Ipsos Marketing will bring to the table its research expertise and client base. UK MD Rob Myers comments: 'I am thrilled that this new partnership draws on our global research expertise to create a new level of understanding for all companies interested in marketing to new mums.'

Brian Walmsley, CMO of Bounty & The Treehouse Group, says the partnership will deliver 'targeted research solutions for any company that wishes to better understand and market to this important audience'.

Web sites: www.ipsos.com and www.bounty.com .