Yahoo! Extends Targeting Ability with Jybe Buy

Yahoo! has acquired social media recommendation firm Jybe, as it looks to expand its own ability to personalize and target content and ads for users.

Founded in 2011 by three former Yahoo! employees, Jybe has developed an iPhone app which offers users recommendations of activities and interests based on trends within their social media circles. With the acquisition, the app will be shut down, and the firm's employees - including Arnab Bhattacharjee who previously served as Yahoo!'s VP of Search Technology - will join / rejoin the company.

In a statement, Jay Rossiter (pictured), SVP of the Yahoo! cloud platform group, said: 'While the Jybe app has closed, we're confident that their data- and science-driven experience will supercharge our efforts to build great products and experiences for the millions of people who come to Yahoo! every day.'

Web site: www.yahoo.com .