Harpeth Offers Outsourcing and Objectivity

MR industry marketing and sales consultancy Harpeth Marketing has announced two new services: the Lead Builder Program, offering outsourced lead generation and nurturing; and The Seller's Reality, which gathers insights from current clients, past clients and competitors to help users keep their perspective.

Company President Steve Henke, previously President of 20|20 Research, says Lead Builder enables MR companies 'to outsource much of their marketing and sales efforts for less than the cost of a full-time employee', producing 'a steady stream of 'project ready' sales leads'.

Meanwhile The Sellers Reality will avoid the danger of looking through 'rose colored glasses', says Henke, helping users understand 'why their current clients buy from them, why lapsed clients stopped buying and what their competitors are up to.'

Each service has its own domain: www.leadbuilderprogram.com and www.thesellersreality.com .