Collective Bias Raises $10.5m for Shopper Blogging

US-based Collective Bias - which operates a community of 1,400 'shopping-focussed influencers' - has raised $10.5m in a Series A round of investment, which it will use to expand its model internationally.

The firm's 'Social Fabric' community provides feedback on members' shopping experiences and product usage, through stories that are published online and shared with like-minded friends and followers. Clients pay for their products to be covered by relevant bloggers in the network.

The latest funding was led by Updata Partners, and adds to $500k raised in two rounds of angel funding.

John Andrews (pictured), co-founder and CEO, comments: 'This investment round provides Collective Bias with runway to extend our four year leadership role in this new media category. We will employ these dollars to robustly enhance our Social Fabric content management platform, enter new markets and grow our team.'

Web site: www.collectivebias.com .