ReachForce Buys Big Data Management Firm SetLogik

In the US, B2B data provider ReachForce has acquired cloud-based big data management and predictive analytics firm SetLogik. Terms of the deal were not disclosed.

Founded in 2009 by Atul Kumar and Tom Cusack, Sunnyvale, CA-based SetLogik provides tools to enable users to draw customer and prospect insights from B2B big data.

Through the acquisition, ReachForce has formed the 'Connected Marketing Data Hub', to offer marketers a suite of data quality management and predictive marketing capabilities which are designed to integrate with existing marketing automation platforms such as Marketo and Eloqua.

Bob Riazzi (pictured), CEO and President of ReachForce explains: 'Many marketers have automated their campaign management and digital marketing execution to drive more revenue, but poor data quality is having a negative impact on their success. With the addition of SetLogik's platform to our existing product portfolio, we accelerate the time required to transform into leads into revenue for our clients.'

Web sites: www.reachforce.com and www.setlogik.com .