Sticky Raises $3m to Expand Eye Tracking Tech

Sticky, which uses web-cam based eye tracking technology to measure ad effectiveness, has raised $3m in new funding.

The firm, which was previously known as EyeTrackShop, was initially funded by Tobii Technology in 2009. Its platform measures whether ads are actually seen or not, and is capable of tracking an entire ad campaign through a dashboard interface.

The latest funding comes from European tech investors Conor and Northzone, of whom the latter last year invested $3m in EyeTrackShop.

Sticky founder and CEO Mathias Plank (pictured) comments: 'We are looking forward to working with leading tech investors Conor and Northzone. Sticky has the potential to revolutionize this industry. Our mission is to help clean up the digital wasteland of advertising.'

Web site: www.sticky.ad .