SocialFlow Raises $10m for Market Expansion

New York-based social media marketing agency SocialFlow has secured $10m in Series B funding, which it will use to expand its product portfolio.

SocialFlow's Crescendo ad-buying tool uses an algorithm that identifies linguistic patterns to predict attention and topic relevance, as well as real-time social trending data to identify keywords which will maximise return. Additionally, its Cadence solution uses predictive analytics to determine the value of client content in real-time, and identify which topics a specific audience is likely to engage with.

The firm's latest funding has been led by Fairhaven Capital, with participation from existing investors SoftBank Capital, RRE Ventures, AOL Ventures and Betaworks, as well as new investors kbs+ Ventures and Rand Capital Corporation.

SocialFlow CEO Missy Godfrey (pictured) comments: 'In the past year, we have seen a significant change as companies make social media marketing a lynchpin of their ongoing customer acquisition, engagement and loyalty programs. With the support and partnership of Fairhaven Capital and our existing investors, SocialFlow has the resources to take full advantage of the tremendous market opportunity to help companies develop meaningful relationships across all social networking platforms.'

Web site: www.socialflow.com .