Kinetic Rolls Out Aureus System in Malaysia

WPP's out-of-home media planning and buying firm Kinetic has launched its 'Aureus' planning and placement system in Malaysia, bringing together local market data, industry and proprietary research, and detailed inventory information.

This is the first market deployment as part of a major global roll-out, and includes a Malaysian debut for Kinetic's proprietary out-of-home audience measurement research KRM. Fully integrated into Aureus, KRM uses local demographic, visibility and traffic data, to facilitate audience measurement across major roadside formats.

Susannah Cery (pictured), Country Head of Kinetic Malaysia, comments: 'With the Aureus solution we are adding vitality to an already exciting market. Malaysia is the first market in Asia to get this system and we are excited to be spearheading this major global development for Kinetic.'

Implementation in Malaysia forms part of a global roll-out plan for Aureus across the rest of APAC, North America and Europe.

Web site: www.kineticww.com .