IRI and SPINS Link to Target Natural/Organic Sector

Retail and healthcare data giant IRI has partnered with health and wellness consumer insights agency SPINS, to create a new segmentation offer in the natural/organic sector.

Established in 1995, SPINS provides market measurement information and insights into health and wellness consumer trends. Through the partnership, the firm's natural/organic food segmentation expertise will be combined with IRI's Consumer Network household panel, which provides in-home scanner-based purchase reporting and analytical solutions to assess who is buying, where, how often, and the impact of consumer and shopper promotions.

The firms say the tie-up will give them an 'innovative perspective' on consumers in the growing natural and organic and health and wellness sectors, based on an integrated view of how these consumers think, shop and buy.

Tony Olson (pictured), owner and CEO of SPINS, comments: 'The natural products market topped $80 billion in 2012, and in the past year, nearly every household in the US purchased natural products. We are thrilled to partner with IRI to provide manufacturer and retailer clients with advanced insights into the natural consumer, so they can continue to respond to the growing demand and propel the industry forward.'

Web sites: www.iriworldwide.com and www.spins.com .