Jeffries Steps Up to Lead Ipsos UU in US

April Jeffries has been promoted to the role of President of Ipsos UU, Ipsos Marketing's qualitative research arm in the US. She is based in the firm's office in Mahwah, NJ.

Ipsos UU (Understanding Unlimited) focuses on uncovering consumer insights to drive product ideas and business building strategies.

Jeffries (pictured) joined last summer from Pinnacle Foods Corporation, where as VP Innovation she led marketing, market research, package design and product development teams. Before this, she served as a Strategic Consultant at Quantum Advantage, was Marketing Director at Campbell Soup Company, and worked at Kraft Foods for more than a decade, latterly as senior Product Manager.

Pierre Le Manh, Ipsos Deputy CEO and CEO North America, comments: 'April Jeffries is an accomplished business leader who brings value and insight to everything she does. She has been leading the CPG sector since starting with Ipsos UU, and under her leadership, the team experienced both growth and success - qualities I expect will continue under April's leadership of Ipsos UU as a whole as her team builds even stronger relationships with US-based clients.'

Web site: www.ipsos.com .