Ipsos Launches New Censydiam Brand Growth Solution

Ipsos MarketQuest has unveiled the 'next generation' of its suite of brand growth solutions, Censydiam, which it says helps users to identify and prioritise category and cross category opportunities for growth, analyse brand choice and measure brand equity.

Ipsos MarketQuest is the practice within Ipsos Marketing focused on understanding consumers, shoppers and markets to drive business growth. The firm says Censydiam is distinguished by its people-centric approach, using 'a validated psychological compass to connect with deeper human motivations'; by its precise identification of the drivers of brand growth; and by its simulator, which accurately predicts the impact of marketing strategies on brand market share.

The suite, supported by a global team of experts, is available in all 85 countries where Ipsos operates.

Douwe Rademaker (pictured), Global CEO of Ipsos MarketQuest, says the improved version 'provides a deeper view of human motivations and links those to comprehensive business metrics... [and] includes powerful predictive simulations and activation workshops to turn insights into action and ensure profitable business impact.'

Web site: www.ipsosmarketing.com .