comScore to Buy Back $50m Worth of Shares

After reporting 'record revenues' last month, up 11% to $68.8m compared with $62.3m a year ago, digital measurement specialist comScore is to buy back up to $50m worth of its common stock.

While announcing the last quarter's financials, CEO Magid Abraham (pictured) said that for the remainder of the year, comScore's priorities will be to maintain and expand its leadership in audience analytics with a particular focus on enhancing its mobile and multi-platform measurement products. The firm has since launched a multi-platform version of its Digital Analytix product, to provide clients with a broader view of customer behavior.

Today the firm confirmed that it is to buy back about 7% of its 35.7 million shares outstanding, through May 29, 2014. At the close of yesterday's trading, comScore's stock price was up 43 cents to $20.21 per share.

Web site: www.comscore.com .