Blue Star Invests in BI Specialist Activecubes

Software services firm Blue Star Infotech has invested an undisclosed sum in business intelligence (BI) and analytics company Activecubes Solutions India.

Blue Star Infotech provides IT solutions and services from its operations in the US, Europe, India and Singapore, and says this investment is part of its plan to enhance its own BI/analytics capabilities through the 'inorganic route'.

Activecubes CEO Rajesh Varrier says the association will help his firm broaden its range of offerings and increase the overall size of the team, while providing access to an increased number of resources.

Sunil Bhatia, CEO and MD of Blue Star Infotech, adds: 'Business intelligence and analytics is one of our key focus areas and we see great potential in this space. Activecubes is a very prominent player and leveraging the firm's specialized expertise in the sector will further strengthen our business. This association will help our clients to not only derive business efficiencies, but also revenue enhancement through custom offerings based on studying customer behaviour and market trends.'

Web sites: www.bsil.com and www.activecubes.com .