AdRoll Buys Custom Analyst Bitdeli

San Francisco-based ad re-targeting platform AdRoll has acquired custom analytics start up Bitdeli, whose founders will join its engineering team. Terms of the deal were not disclosed.

Launched last year by brothers Ville and Jyri Tuulos, Bitdeli's platform enables users to process hundreds of millions of events in real-time, analyze the resulting data, and build their own dashboards and visualizations with specific data.

Through the integration of Bitdeli's core product into AdRoll's re-targeting platform, users will be provided with access to new ways to slice data for analysis and targeting, new ways to visualize data, and 'smarter' customer scoring.

Aaron Bell, CEO at AdRoll, comments: 'Every day, AdRoll processes around ten terabytes of data, double the amount that exists on Wikipedia, and that number continues to shoot upward. Our goal is to make that data easily accessible to our customers, enabling them to execute advertising campaigns in the most efficient and impactful way possible. Bitdeli's impressive analytical knowledge and deep data assets make them a natural fit as we continue to evolve our data analytics capabilities.'

As part of the deal, Bitdeli's Github Badge, a free product that provides analytics specifically for GitHub users, will remain unchanged and continue to be maintained independently of AdRoll's platform.

Web site: www.adroll.com .