New Division and 'Customer Listening' Tool for Provenir

Customer lifecycle marketing specialist Provenir has launched an 'Omni-channel Customer Listening' platform, while at the same time opening a Boston-based Customer Listening division through which to market the new service.

Founded in 1992, Provenir provides enterprise software for management of all aspects of the customer lifecycle including marketing, customer acquisition and customer management.

The new tool has been designed to enable clients to engage new and existing customers across any channel including social media, mobile apps, web sites, e-mail and call centers. The division will be led by Mark Smith (pictured), who joined the company earlier this year from Pitney Bowes Software, where he served as General Manager for the customer analytics and interaction line of business.

Commenting on the launch, Smith said: 'Marketers have a lot of tools at their disposal already, but they don't actually play very well together and this disconnect hinders real personal interaction and engagement. But rather than completely re-engineer a brand's systems and data, we help them leverage all their existing infrastructure to reach customers intelligently on the devices and in the ways the customers really want.'

Web site: www.provenir.com .