Travel Intelligence Firm nSight Launches

A new firm promising to put big data to work for the travel industry has launched in Nashville, TN, USA. nSight deploys a database of over 25 billion global travel searches and transactions from over 5,000 consumer web sites to help clients understand individual travellers.

nSight boasts a 'robust, state-of-the-art data warehouse', a secure, cloud-based data management platform and exclusive data partnerships with top travel wholesalers and aggregators of third-party search and booking data.

The company differentiates itself from 'traditional' BI providers in the sector by offering 'a real-time view of who is searching and booking travel online' and the tools to 'simplify and monetize travel's big data by making business intelligence about the traveller again.' Users can target their ads at traveller personas based on demographics, booking windows, web site preferences, and intended destination or experience type.

Jami Timmons (pictured), the firm's President and Chief Product Officer, worked previously in Business Intelligence at Orbitz and TravelClick. She comments: 'We're doing what many travel data companies have dreamed about... Business intelligence technology and data management platforms have reached a high level of sophistication, enabling us to bring together travel search and booking data with consumer behavior, profiles and intent in a way that has never been done before.' Chairman Rich Maradik adds: 'We've been working closely with travel leaders to ensure nSight meets global market requirements and the response has been dramatic.'

The company is online at www.nsightfortravel.com .