VisualDNA Introduces 'Who' and 'Why' Web Measure

London-based audience insights company VisualDNA has launched a web analytics tool called WHYanalytics, to identify who site visitors are and understand why they've visited.

VisualDNA uses patented technology to convert data from millions of opt-in visual personality quizzes into audience profiles. These quizzes have been created by VisualDNA's team of psychologists, statisticians, designers and engineers, using the latest psychological research and applied mathematics.

The firm's new WHYanalytics tool mines VisualDNA's data set to enable any web site owner to look beyond traffic and demographics to understand the emotional characteristics of their audiences, and deliver targeted ads in real-time. Through a dashboard, the tool provides details of who's visiting a site, their five dominant personality characteristics, purchase intent, brand preferences, and demographics. Advertisers can then identify what motivates their audience and drill into specific personality traits in twelve emotive categories such as 'love' and 'dealing with stress'.

Founder & CEO Alex Willcock (pictured) comments: 'Imagine how much more relevant the average user's experience with the site will be if they are better understood by the sites that they visit. WHYanalytics is a free tool that gives any web site owner, access to real-time understanding of who is visiting their site throughout the day - and what makes them tick.'

Web site: www.visualdna.com .