WebSideStory Founder Partners for Game Analytics Launch

WebSideStory founder Blaise Barrelet has partnered with video game industry veterans Lee Jacobson and Mark Caldwell to launch a real-time game and mobile app analytics company called Apmetrix.

Barrelet has a 28-year track record of building technology companies. His former firm WebSideStory went public in 2004 and merged in 2007 with Omniture, which was later acquired by Adobe Software for $1.8bn. More recently, he founded analytics company Anametrix which helps clients to aggregate online, off-line and external databases.

The new company offers a platform featuring fully customizable reporting tools that allow developers to view data from 'any' source, track unlimited custom events, and enable automated push notifications and messaging to mobile users. The service has been designed to help developers understand user retention, engagement and sales drivers, and connects to many data sources such as iTunes, Google Play, Amazon, Facebook, and Twitter to enable the analysis of revenue, advertising, and social networks in one place.

In addition, it can be used to build relationships with players by automatically sending messages and rewards to mobile users, while analyzing player behavior.

Jacobson comments: 'We are excited to finally make available our next generation platform to game and app developers around the world. We really want to take analytics to the next level, empowering developers to build relationships with their users using automated messaging and rewards.'

Web site: www.apmetrix.com .