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Research Platform Expands to Media Sector
Melbourne, Australia-based software firm Research Reporter has released a customized version of its insight management platform focused on the MR needs of media companies - including broadcast and cable networks, film and video distributors.
The firm says the new product allows media and comms companies to 'plan, manage and track research projects; interact with, rate and review suppliers; and search and retrieve research, overnight ratings and secondary resources' from a single, securely-hosted online platform. The package includes everything from workflow and content management to budget tracking and supplier oversight. Platforms for the financial services and pharmaceutical industries are already available.
Co-founder Daryl Maloney McCall comments: 'Media and communications companies thrive on rapid access to information. The ability to manage the research function more efficiently while delivering the right insights to the right people at the right time offers a strong competitive advantage to any company in this industry.'
Web site: www.researchreporter.com .
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