Taptica Gets Funds from Nielsen's Itzhak Fisher

Israeli mobile user acquisition and targeting platform Taptica has received an undisclosed amount of investment from Nielsen exec Itzhak Fisher.

Taptica helps brands and app developers engage and acquire mobile users through a proprietary data-driven algorithm based on artificial intelligence and machine learning at big data scale. The firm was founded last year by mobile and media veteran Kobi Marenko and mobile apps specialist Sigal Bareket.

New funding comes from Fisher (pictured), who was reported to have raised $50m last year, to invest in start-up companies - with the initial $10m being provided by Nielsen. According to recent reports in the press, Fisher is leading a new startup incubator on behalf of Nielsen, and heading up American-Israeli venture firm Pereg Ventures, which fuels early stage ideas for marketing technologies.

He currently serves as Nielsen's EVP, Global Business Development, responsible for mergers and acquisitions, and was previously Executive Chairman of Nielsen Online. Earlier in his career, Fisher co-founded linguistic analysis specialist Trendum, which he sold to Nielsen in 2005, and he then led Trendum's acquisition of online word-of-mouth research firm BuzzMetrics, and negotiated its 2006 acquisition of Intelliseek.

Web site: www.taptica.com .