RichRelevance Buys Analytics Firm Precog

Personalized shopping recommendation specialist RichRelevance has acquired Boulder, Colorado-based technology company Precog, whose platform enables companies to store, integrate and analyze large volumes of semi-structured data. Terms of the deal were not disclosed.

San Francisco-based RichRelevance, which delivers personalized ads to consumers as they shop across web, store and mobile, will integrate Precog's services into its data and analytics projects. As part of the deal, Precog founder and CEO John De Goes (pictured) and his team of senior engineers have joined RichRelevance.

David Selinger, CEO of RichRelevance, comments: 'As we look to the future, the Precog deal will be incredibly valuable as we continue to innovate new ways to turn data into measurable business value for our clients. We're very excited to welcome the Precog team and look forward to their immediate contribution to our culture, technology and business.'

Web sites: www.richrelevance.com and www.precog.com .