TrendKite Gets $1.5m for Media Tools

Austin, Texas-based start-up TrendKite has raised $1.2m in a Series A round of funding, which it plans to use to extend its media measurement and monitoring platform and grow its technical and sales teams.

Founded last year, TrendKite has developed insight and business analytics software giving an overall picture of a firm's press coverage, and predictive analytics tools measuring their past, present, and future marcoms ROI.

Funding has been led by Silverton Partners, with support from DreamIt Ventures and a group of other angel investors. DreamIt helped the firm at launch last year, with $25k of initial funding.

CEO and co-founder Matthew Allison (pictured) comments: 'Companies deserve to be able to answer that question that has been long unanswered: 'How do we measure success when it comes to media?' Our platform was designed specifically to answer that question with definitive, meaningful results. We are extremely grateful for the opportunity afforded to us by our world class team of investors.'

Web site: www.trendkite.com .