Beans Group Spins Off Voxburner Research Arm

UK youth marketing specialist The Beans Group has spun off its market research arm into a separate agency called Voxburner.

The new firm will provide research and insights into the 16-24 age market, while also running industry events Youth Marketing Strategy in New York, and the Youth 100 Awards in London. In addition, the company will have access to a panel called the Voxburner Academy, comprising a group of young people who will regularly take part in focus groups and panel discussions at events.

Voxburner's team of editorial, research and development staff is led by Head of Insight, Luke Mitchell (pictured), who previously ran youth marketing consultancy Reach Students. In addition, Gerard Ward joins as Editor after stints at Time Out and trendwatching.com, and Simon Eder will lead the firm's events team in the role of Commercial Director, having spent the past eight years running conferences and exhibitions across the globe.

Mitchell comments: 'It was clear from the success of the groundwork of The Beans Group's research and the popularity of events, that brands and agencies had an appetite for a dynamic new service. We're committed to delivering daily web site insights, monthly specialist reports backed by fresh research, and a schedule of unique events.'

Web sites: www.thebeansgroup.com and www.voxburner.com .