Nepa Rolls Out 'LondonViews' Consumer Panel

Brand tracking researcher Nepa has built a consumer panel for the London Evening Standard, allowing Londoners to air their views on events and issues affecting their lives in the capital.

Nepa, which specialises in building online panels for quant surveys, operates from headquarters in Stockholm, Sweden, as well as from offices in China, Finland, Germany, India, Norway and the UK.

Acting as a barometer of Londoners' attitudes and opinions, the new 'LondonViews' panel will be used by the newspaper to inform its editorial coverage, and help with planning and programme ideas for its new television channel, ESTV's London Live, which is to be launched next spring.

Panellists may be invited to share their opinions up to twice a month, and will collect rewards for participation.

Olle Råghall, Nepa's R&D Media & Entertainment, comments: 'It is a very exciting assignment for Nepa since it is does not only include building a panel for one of the largest publishers in the UK, but also being a part of ESI's launch of a completely new TV channel.'

Web site: www.nepaglobal.com .