Sanderson Becomes MD Kantar Media Custom

In the UK, WPP-owned Kantar Media has promoted Sarah Sanderson to the position of Managing Director of its Custom research unit. She replaces Liz McMahon, who is transferring to sister agency TNS UK as Managing Director, Consumer.

Sanderson (pictured) joined Kantar Media in 2009, having previously held senior level roles at BMRB, MORI, Ipsos and Research International.

Andy Brown, Chairman of Kantar Media, comments on the appointment: 'We are very fortunate that we are blessed with a very rich and talented team in our Custom division. Sarah brings enormous experience and creativity to the role.'

McMahon also joined Kantar Media in 2009, and previously worked for BMRB for 23 years, where Sanderson reported to her as a Director heading up the proprietary media research unit.

Web sites: www.kantarmedia.com and www.tnsglobal.com .