Comcast Hires Brassel for New Business Intelligence Role

US cable TV and Internet service provider Comcast has hired Ed Brassel for the newly created role of Senior Vice President of Business Intelligence of Comcast Cable, with a remit to help drive the firm's overall growth through the interpretation of its consumer data.

Philadelphia-based Comcast Cable, trading under the XFINITY brand, is the US's largest video, high-speed Internet, and phone provider to residential customers.

Brassel (pictured) joins with more than 25 years' experience in marketing, strategy, and business analytics. Most recently, he worked at DirectTV as SVP, Marketing and Business Analytics, managing all aspects of subscriber analytics and audience measurement. During his career, he has also held various marketing and analytics positions with Brierly+Partners, Omnicom, H.J. Heinz Company, and R.J. Reynolds Tobacco Company.

In his new role, he reports to CEO Neil Smit who comments: 'We created this role to take advantage of data assets at Comcast. Ed brings a deep analytic background to Comcast and understands the industries we lead. Ed and his team will provide a greater understanding of consumer dynamics which will inform our business decisions and help us build more customer-centric products and services.'

Web site: www.comcast.com .