Quester Adds Social Media Analytics

In the US, linguistic research and technology specialist Quester has integrated social media listening functions with its language analytics services.

Founded in 1973 and based in Windsor Heights, Iowa, Quester uses trained linguists and proprietary analytical software to provide clients with qual and quant services combined with multi-lingual and multi-cultural expertise.

Garrett McGuire (pictured), VP of Product Marketing, says the addition addresses a need to provide 'greater context' in what people are saying about brands online. 'Our linguists are not only analyzing thousands of consumer verbatims, but also pairing them with the fundamentals of social media listening such as sentiment analysis, media influence and geographical location,' he adds.

Web site: www.quester.com .