Retail Analytics Firm Prism Skylabs Nabs $15m

US retail analytics provider Prism Skylabs has secured a $15m Series B round of funding, which it says it will use to drive continued adoption of its products.

San Francisco-based Prism captures and analyzes images from existing video surveillance cameras, and uses them to provide information on customer patterns, trends and behavior taking place in retail environments. It can also show the path shoppers are taking in a store, and generate a heatmap of people in high or low traffic areas, down to the room or shelf level, for display on 'any device'.

The new funding has been led by Intel Capital, with participation from Presidio Ventures, Triangle Peak, Data Collective and Exp, and adds to the $7.5m the company raised in a Series A round last year.

CEO and co-founder Steve Russell (pictured) comments: 'Prism Skylabs is poised to make a real difference at a critical time for brick-and-mortar business. This round will allow us to expand on our early success and drive continued adoption.'

Web site: www.prismskylabs.com .