Lexalytics Adds Mandarin Text Analysis

US text mining software firm Lexalytics has introduced a Mandarin Chinese version of its proprietary text tool Salience Engine, which gauges the sentiment and tone of blogs to help customers understand and act on what's being said about them.

Salience Engine can be integrated into systems for social media monitoring, survey analysis, customer satisfaction, and business intelligence, and languages supported also include English (both British and American), German, French, Portuguese and Spanish.

The firm says the launch of the Chinese Native Language Pack for the Salience Engine marks the first character-based written language to be supported by the product.

CEO Ori Sasson comments: 'Applying sentiment analysis in native Chinese, as opposed to first translating the text to English, gives us much more accurate and nuanced results. By eliminating that middle step, we're able to catch things that would otherwise have been lost in translation.'

Web site: www.lexalytics.com .