Phoenix Marketing Hires Leader for Auto Division

US research agency Phoenix Marketing International (PMI) has appointed Maritz veteran Dennis Syrkowski as President of its Automotive Division.

Founded in 1999 by current Chairman and CEO Allen DeCotiis, PMI has offices in New York, New Jersey, Boston, Philadelphia, Raleigh/Durham, Detroit, and London, from where it works with clients in the a broad range of sectors.

Syrkowski (pictured) joins after seventeen years at Maritz, most recently as VP - Global Manager in the Automotive Sector. Earlier in his career, he was Research Manager at Fleet Bank (now Bank of America), AVP/Research Manager at NBD, and Research Manager at Michigan National Bank.

In his new role, he will lead the firm's team serving clients across the automotive industry, and the expansion of its offer.

DeCotiis comments: 'In the automotive industry, Dennis has a reputation for being a results-oriented and decisive client advocate who always has his clients' business objectives as his primary focus. Starting with his clients' end result in mind, he drives solution designs that produce meaningful business results - building their brands by attracting and retaining customers and positively impacting owner loyalty, market share and profitability.'

Web site: www.phoenixmi.com .