ODC Services Takes On Norstat Brand Name

European online fieldwork specialist ODC Services is now to be known as Norstat UK, following its acquisition by fieldwork firm the Norstat Group last year.

Norstat Group acquired a majority stake in Munich and London-based ODC Services in April 2012, in a bid to expand the reach of its existing operations in Norway, Sweden, Denmark, Finland, Estonia, Latvia, Lithuania and Poland. The combined firm now provides a full range of data collection services including telephone and online interviews, focus group facilities, omnibus and tracking studies, mystery shopping, and access to double opt-in panels in eighteen European countries.

Are Strøm (pictured), CEO of the Norstat group, comments: 'With the integration of ODC now almost being complete, we are pleased to be able to present our global offering under a common company name.'

Web sites www.norstatgroup.com and www.norstat.co.uk .